Customers are in the midst of a mobile mind shift. The expectation is immediate response in the moment of need. These fundamental changes mandate a corresponding shift in your marketing strategy and program execution. This report introduces Forrester’s vision of mobile marketing, and provides strategic recommendations for B2C marketers to help them stay ahead of the demands of their mobile customers.
To meet these rising expectations, marketers have to embrace a new imperative: use technology to make customers’ lives easier by shortening the fulfillment cycle. How does this mandate impact marketing strategy? Do we need to go back to the drawing board on our current plans and programs? Find out in this Forrester report.