Forrester Report: The State of Mobile Marketer Tactics: 2016

Today’s marketers need to realign their mobile tactics to support the customer journey. When faced with the overwhelming number of technology solutions out there today, it’s easy to lose sight of the strategy and to instead jump on the latest hot mobile trend.

This Forrester report gives insights into how you can use mobile to transform brand engagement and rethink how mobile can transform the customer journey.

The report discusses:

  • How marketers are misusing mobile marketing tactics
  • How to use mobile to transform brand experiences
  • How insights and constant optimization are key to unlocking mobile’s full potential