The email inbox today is a battlefield—even incremental increases in open rate and click-through rate are hard fought. Successful brands work tirelessly to increase consumer engagement with their emails, employing a variety of strategies and technologies.
Our Email Engagement Maturity Model is a tool that companies can use to evaluate how effectively they are using those strategies and technologies. It categorizes companies into four levels, based on the level of sophistication of their email engagement strategy.
The model will help you do the following: