Forrester Report: Predictions 2017 - Artificial Intelligence Will Drive the Insights Revolution



This insightful report from Forrester sheds light on how Customer Insights (CI) team is increasing becoming strategically relevant for most organizations today.

The report makes predictions on how Artificial Intelligence (AI) and big data technology, customer context, and the strategic prioritization of insights will make 2017 the year of the insights revolution.


The report offer the following key takeaways:
  1. CI Will Be Liberated By Artificial Intelligence: 2017 will be the year when businesses gain direct access to powerful customer insight via new cognitive interfaces and other AI-related tech.
  2. Customer Context Will Become A CI Norm: Deriving insights from contextual customer data from mobile and other internet-of-things (IoT) devices will become mainstream in 2017.
  3. CI Will Drive Change Across The Enterprise: The appointment of data and insights executives and the investment in enterprise customer data projects will place CI pros at the center of business transformation.

Download this report to understand why and how Customer Insights can be a key part of the growth puzzle for your organization.