[Case Study] How Snopes.com Boosted Email and Website Engagement 2x Using Boomtrain

This case study illustrates how Snopes.com increased email engagement and website pageviews using Boomtrain’s AI-powered marketing automation platform.


Snopes.com is an independent fact-checking website with a longstanding reputation as one of the most trusted information sources on the Internet. Snopes.com chose Boomtrain as its partner to optimize their email and content recommendations on its website.


This case study would provide details on the following:

  • How Snopes.com increased their email open rate from 30% to 49%
  • How they achieved 30% click-to-open-rate across emails
  • How the pageviews generated from their content recommendation section increased twofold